Why are we creating the Ad Network Veezy?
- Nadezhda Ravina
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Welcome to the Veezy platform
The story of the Veezy brand began in 2018. We decided to develop a full-service automated advertising network. At that time, the idea was no longer spontaneous. A market analysis had been done, and we realized that the players were providing solutions that did not satisfy the customers.
Firstly, the entry threshold into the industry is high. You cannot launch an effective advertising campaign without specialized training.
Second, the high percentage of illegitimate traffic. Publishers often set up bots to fake the behavior of users on the site visiting the site and clicking on the banner ad. Banners such as Clickunder or Popunder, which open in the adjacent tab and are counted as showing the user, although he sometimes does not notice the fact of oopening.Thirdly, in besides paying for this traffic, the advertiser receives statistics that do not correspond to the truth.
Fourthly, the cost of advertising increases every year. There are many growing start-ups and established companies in this fast-growing world. Most of them set aside a significant amount for their marketing purposes. More demand – more price.
words: Visial and Easy. Veezy is an advertising network where effective advertising can be set up by anyone. To create algorithms so that the system independently eliminates ineffective sites and provides quality service to advertisers at an optimal price. Create an intuitive interface of the personal account, where it is comfortable to work with your team or alone. Fully automate the reporting and accounting process.
To build a partnership and fair relationship with the platforms (publishers), which encourages regular growth of the audience through sound content policy platform, creative opportunities for placement and good response from the audience.
Last year we tested the network for 2 months with real advertisers and sites (publishers). We received excellent feedback. However, we saw weaknesses in our BigData. Therefore, in order to avoid reputation losses, we decided to refine the product.